The product types are loaded in
woocommerce/admin/post-types/writepanel/writepanel-product_data.php
In there you will find this:
$product_type_selector = apply_filters( 'product_type_selector', array(
'simple' => __( 'Simple product', 'woocommerce' ),
'grouped' => __( 'Grouped product', 'woocommerce' ),
'external' => __( 'External/Affiliate product', 'woocommerce' )
), $product_type );
So as you can see, you need to create a filter to add / remove types.