graphical_force on "[Plugin: WooCommerce - excelling eCommerce] Can't change Product Permalink base"

I am having trouble changing "Products" to something custom like "features" in the permalinks. I've changed the Custom base but it does not seem to change anything. I'm still seeing products in the breadcrumbs and also when it says "loading products". Any suggestions on what I am doing wrong?

http://wordpress.org/extend/plugins/woocommerce/