Matt on "[Plugin: WooCommerce - excelling eCommerce] [Plugin: WooCommerce] Customising the shop base page"

@cbigler I tried that with no success. But here is my current work around.

Inside header.php I replaced my <title> tag with:
<title><?php if (is_shop()){ echo "Shop Title Here!!! Yahooo";} else{the_title();}?></title>

Cheers