The general trend seems to be that when someone clicks either a variation thumbnail or variation text choice in a dropdown (or radio button), the featured image changes to the new selection. But that doesn't happen with WC. Also, while there are plugins that turn a mouseover image into zoom...that zoom is agonizing to me. It's like looking at the picture with a magnifying glass. I would rather that the entire picture just "burst", as if it had been clicked, and then reduce back to the original size when the mouse is moved off the image.
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